(Consumer Services)
Media & Entertainment Sector Experience
Over 25 projects delivered, covering 10+ segments of the media/entertainment sector in 25 countries
Broadcasting & Entertainment
- TV - terrestrial, cable, satellite, IPTV
- Music - physical, digital, streaming, record labels
- Films - development, production, distribution, exhibition
- Radio - terrestrial, internet
Agencies
- Marketing, Advertising, PR & Events
- Traditional Media Owners
- Media Buyers & Planners, Ad
- Exchanges/Servers
- Infomercials and Teleshopping
Creative &
Graphic Design
- Marketing, Advertising, PR & Events
- Traditional Media Owners
- Media Buyers & Planners, Ad
- Exchanges/Servers
- Infomercials and Teleshopping
Publishing
- Marketing, Advertising, PR & Events
- Traditional Media Owners
- Media Buyers & Planners, Ad
- Exchanges/Servers
- Infomercials and Teleshopping
Digital Marketing Tech
- Marketing, Advertising, PR & Events
- Traditional Media Owners
- Media Buyers & Planners, Ad
- Exchanges/Servers
- Infomercials and Teleshopping
Case Studies
Market opportunity assessment for VOD services in select English speaking countries
Case Study
Market opportunity assessment for VOD services in select English speaking countries
Background
US based provider of outsourced VOD and content services engaged Aranca to assess growth opportunities in television industry
Aranca Approach
Estimation and validation of all types of video content services market. Analysis of competitive landscape to outline opportunities
Results
Our analysis enabled the client to make a ‘go’ or ‘no-go’ assessment of each market and ascertain their growth strategies in near future
Ideate
Develop market estimation framework based on relevant parameters
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Mapping key stakeholders in value chain and viewership patterns
Market position and competitive intelligence of top players
Primary Research
Discussions with 125 industry players across all selected English speaking countries
Analysis
Develop five-year market forecasts for each of the selected countries
Recommendation on attractive markets based on ranking matrix
Detailed market assessment of the Pay TV landscape in Malaysia
Case Study
Detailed market assessment of the Pay TV landscape in Malaysia
Background
US based integrated communications firm engaged Aranca to gain a comprehensive understanding of Pay TV industry in Malaysia
Aranca Approach
Detailed analysis of Malaysia’s Pay TV subscription landscape, market dynamics and future opportunities
Results
Aranca analysis enabled the client to identify potential entry opportunities within the Pay TV landscape
Ideate
Develop market estimation framework based on subscription statistics
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Mapping of current subscriber base and regulatory landscape analysis
Key market trends driving growth in pay TV, and competitor mapping
Primary Research
Discussions with 20+ industry players and stakeholders
Analysis
Develop five-year forecasts on Average Revenue Per User (ARPU)
Recommendation on opportunities in Digital and IPTV platforms
Market overview and product mapping in the global media servers industry
Case Study
Market overview and product mapping in the global media servers industry
Background
US based broadband communications company engaged Aranca to assess growth opportunities for home media servers
Aranca Approach
Deep dive analysis of current home media landscape with focus on key geographies driving the market for home media servers
Results
Aranca analysis enabled the client to devise market entry plans for recommended geographies
Ideate
Develop market estimation framework based on relevant parameters
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Analysis of trends in home digital media content
Co-relation between proliferation of home networks to sale of servers
Primary Research
50+ phone interviews with industry participants
Discussions with content developers and home server manufacturers
Analysis
Develop five-year sales forecasts for key geographies
Recommendation on top three regions with the most potential for growth
Go-to-market study for entering the cinema market in the Africa, Asia and the Middle East
Case Study
Go-to-market study for entering the cinema market in the Africa, Asia and the Middle East
Background
UAE based multiplex operator engaged Aranca to assess the business environment for cinemas across select countries
Aranca Approach
Estimation and validation of all parameters related to cinema screens. Analysis of competitive landscape to outline opportunities
Results
Aranca recommendations enabled the client to shortlist the countries to enter the African cinema market
Ideate
Develop framework for estimating movie screen viewership trends
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Analysis of screen attendance, ticket prices, number of releases etc.
Trends related to censorship integrity and regulatory framework
Primary Research
Discussions with 70 industry players across all selected English speaking countries
Analysis
Strategic benchmarking exercise to identify attractive countries
Recommendations on attractive markets based on ranking matrix
Evaluation of China’s television program production and distribution market
Case Study
Evaluation of China’s television program production and distribution market
Background
South Korea based TV and Film production company engaged Aranca to analyze China’s television program production market
Aranca Approach
Detailed analysis of the television landscape with key focus on consumption patterns for International programs
Results
Our analysis enabled the client to make a ‘go’ or ‘no-go’ assessment for the Chinese market and ascertain their future growth strategies
Ideate
Develop framework for analyzing television viewership statistics
Define estimation framework and blank slides for data collation / synthesis
Desk Research
Viewership statistics related to current television programs
Mapping of preference towards international programs
Primary Research
Discussions with 30+ television industry stakeholders
Analysis
Deep dive analysis on government regulations on international programs
Recommendations on why China is a favorable entry for the client
Assessing growth opportunities in the Chinese mobile app market
Case Study
Assessing growth opportunities in the Chinese mobile app market
Background
A consulting firm, advising its client on growth strategies, engaged Aranca to conduct a study on the Chinese mobile app market
Aranca Approach
Assessment of mobile app market with focus on identifying potential acquisition targets for the client
Results
Aranca screened 25+ mobile app providers in the country to identify potential investment targets for the client
Ideate
Develop market estimation framework based on relevant parameters
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Analysis of smartphone users, market segmentation of apps, among others
Identification of app providers and regulatory landscape analysis
Primary Research
Primary discussions with 30+ industry participants, including app developers
Analysis
Three phase screening of 25+ mobile app providers in the country
Prima facie ‘fit-analysis’ on basis of compatibility and unique offerings
Trying to get answers about customers, competition, markets or technology?