Evaluation of China’s television program production and distribution market


South Korea based TV and Film production company engaged Aranca to analyze China’s television program production market

Aranca Approach

Detailed analysis of the television landscape with key focus on consumption patterns for International programs


Our analysis enabled the client to make a ‘go’ or ‘no-go’ assessment for the Chinese market and ascertain their future growth strategies


Develop framework for analyzing television viewership statistics

Define estimation framework and blank slides for data collation / synthesis

Desk Research

Viewership statistics related to current television programs

Mapping of preference towards international programs

Primary Research

Discussions with 30+ television industry stakeholders


Deep dive analysis on government regulations on international programs

Recommendations on why China is a favorable entry for the client