Market overview and product mapping in the global media servers industry
Background
US based broadband communications company engaged Aranca to assess growth opportunities for home media servers
Aranca Approach
Deep dive analysis of current home media landscape with focus on key geographies driving the market for home media servers
Results
Aranca analysis enabled the client to devise market entry plans for recommended geographies
Ideate
Develop market estimation framework based on relevant parameters
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Analysis of trends in home digital media content
Co-relation between proliferation of home networks to sale of servers
Primary Research
50+ phone interviews with industry participants
Discussions with content developers and home server manufacturers
Analysis
Develop five-year sales forecasts for key geographies
Recommendation on top three regions with the most potential for growth
