Market overview and product mapping in the global media servers industry


US based broadband communications company engaged Aranca to assess growth opportunities for home media servers

Aranca Approach

Deep dive analysis of current home media landscape with focus on key geographies driving the market for home media servers


Aranca analysis enabled the client to devise market entry plans for recommended geographies


Develop market estimation framework based on relevant parameters

Define analytical framework and blank slides for data collation / synthesis

Desk Research

Analysis of trends in home digital media content

Co-relation between proliferation of home networks to sale of servers

Primary Research

50+ phone interviews with industry participants

Discussions with content developers and home server manufacturers


Develop five-year sales forecasts for key geographies

Recommendation on top three regions with the most potential for growth