Go-to-market study for entering the cinema market in the Africa, Asia and the Middle East


UAE based multiplex operator engaged Aranca to assess the business environment for cinemas across select countries

Aranca Approach

Estimation and validation of all parameters related to cinema screens. Analysis of competitive landscape to outline opportunities


Aranca recommendations enabled the client to shortlist the countries to enter the African cinema market


Develop framework for estimating movie screen viewership trends

Define analytical framework and blank slides for data collation / synthesis

Desk Research

Analysis of screen attendance, ticket prices, number of releases etc.

Trends related to censorship integrity and regulatory framework

Primary Research

Discussions with 70 industry players across all selected English speaking countries


Strategic benchmarking exercise to identify attractive countries

Recommendations on attractive markets based on ranking matrix