Assessing growth opportunities in the Chinese mobile app market
Background
A consulting firm, advising its client on growth strategies, engaged Aranca to conduct a study on the Chinese mobile app market
Aranca Approach
Assessment of mobile app market with focus on identifying potential acquisition targets for the client
Results
Aranca screened 25+ mobile app providers in the country to identify potential investment targets for the client
Ideate
Develop market estimation framework based on relevant parameters
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Analysis of smartphone users, market segmentation of apps, among others
Identification of app providers and regulatory landscape analysis
Primary Research
Primary discussions with 30+ industry participants, including app developers
Analysis
Three phase screening of 25+ mobile app providers in the country
Prima facie ‘fit-analysis’ on basis of compatibility and unique offerings
