Assessing growth opportunities in the Chinese mobile app market


A consulting firm, advising its client on growth strategies, engaged Aranca to conduct a study on the Chinese mobile app market

Aranca Approach

Assessment of mobile app market with focus on identifying potential acquisition targets for the client


Aranca screened 25+ mobile app providers in the country to identify potential investment targets for the client


Develop market estimation framework based on relevant parameters

Define analytical framework and blank slides for data collation / synthesis

Desk Research

Analysis of smartphone users, market segmentation of apps, among others

Identification of app providers and regulatory landscape analysis

Primary Research

Primary discussions with 30+ industry participants, including app developers


Three phase screening of 25+ mobile app providers in the country

Prima facie ‘fit-analysis’ on basis of compatibility and unique offerings