Market opportunity assessment for VOD services in select English speaking countries


US based provider of outsourced VOD and content services engaged Aranca to assess growth opportunities in television industry

Aranca Approach

Estimation and validation of all types of video content services market. Analysis of competitive landscape to outline opportunities


Our analysis enabled the client to make a ‘go’ or ‘no-go’ assessment of each market and ascertain their growth strategies in near future


Develop market estimation framework based on relevant parameters

Define analytical framework and blank slides for data collation / synthesis

Desk Research

Mapping key stakeholders in value chain and viewership patterns

Market position and competitive intelligence of top players

Primary Research

Discussions with 125 industry players across all selected English speaking countries


Develop five-year market forecasts for each of the selected countries

Recommendation on attractive markets based on ranking matrix