Market opportunity assessment for VOD services in select English speaking countries
Background
US based provider of outsourced VOD and content services engaged Aranca to assess growth opportunities in television industry
Aranca Approach
Estimation and validation of all types of video content services market. Analysis of competitive landscape to outline opportunities
Results
Our analysis enabled the client to make a ‘go’ or ‘no-go’ assessment of each market and ascertain their growth strategies in near future
Ideate
Develop market estimation framework based on relevant parameters
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Mapping key stakeholders in value chain and viewership patterns
Market position and competitive intelligence of top players
Primary Research
Discussions with 125 industry players across all selected English speaking countries
Analysis
Develop five-year market forecasts for each of the selected countries
Recommendation on attractive markets based on ranking matrix
