Articles


  1. Nutraceuticals - Going Beyond Contemporary Therapeutics

    Nutraceuticals are isolated from foods and sold in medicinal form. They provide physiological benefits and protection against chronic diseases. With the rise in health awareness and focus on fitness, concepts like nutraceuticals are gaining prominence. ...read more

  2. How Big Data Analytics Will Facilitate Procurement 4.0

    Procurement activities generate considerable amounts of data from systems, operations, and geographies. In the era of digitalization and Industry 4.0, big data analytics would be a boon to procurement professionals, helping derive insights across stages. With ...read more

  1. CAR T-Cell Therapy – Revolutionizing Medical Science

    Chimeric antigen receptor (CAR) T-cell therapy has come to fore as a breakthrough in cancer treatment, specifically for blood cancer. Several companies have invested in it and many treatments have already received FDA approval. Although ...read more

  2. Gamification – Transforming Food Marketing

    Gamification in the food industry refers to using game-like elements and techniques in the design and marketing of food products and experiences. It is a popular trend in the food industry, as it can be ...read more

  3. Rise of Metaverse Real Estate

    Real estate is rapidly developing in metaverse as more and more corporations are buying land in the virtual world. The main real estate companies in this segment are witnessing exponential growth and have potential for ...read more

  4. Gamification in Retail

    Gamification has been used in online and offline (at store) formats of retail to attract, engage, and influence customer decision. It is used to promote products and create brand awareness through games and puzzles and ...read more

  1. Virtual Estate - An Illusion?

    Metaverse is a next-generation system for delivering content and services, probably why referred to as the evolution of the Internet. Just as radio served as a platform for music and audio content, metaverse will be ...read more

  2. The Future of Internal Combustion Engine

    In 2021, the worldwide internal combustion engine (ICE) market was approximately worth USD 58,514.15 billion and is predicted to reach USD 93,615.18 billion by 2029, growing at a CAGR of 6.05% between 2022 and 2029 showing tremendous growth. It is likely to ...read more

  3. Shrinkflation in the US

    Shrinkflation is a form of inflation where companies reduce the product size, quantity, or quality to maintain or increase their profit margins. A common practice during high inflationary periods, shrinkflation is preferred when companies are ...read more

  4. NFTs in Gaming - Where Passion Meets Business

    The gaming industry has risen exponentially over the past few decades. From playing Pac-Man on a 4-feet tall arcade in late-1900s to enjoying 8-bit superhits such as Mario on smaller consoles and immersing in ...read more

  1. Downward Spiral of Tech Industry Valuation

    The Indian tech industry has always been a strong player with consistent growth, but 2022 was a challenging year, and many companies saw a fall in their valuations. This was attributed to factors such as fear ...read more

  2. How can a Start-up Become a Unicorn?

    The rapid pace of technological innovations has led to new start-ups mushrooming in every field. While some have great products and ideas, only a few succeed to gain the coveted "unicorn" status. They attract investors, ...read more