Articles


  1. Do Legal Firms Need Market Research?

    Like any other organization, legal firms need to conduct market research to develop a strategic blueprint for their long-term growth plans. Market research allows a legal firm to gain access to data regarding their customers, ...read more

  2. Emerging Trends in Beauty Industry in 2021

    The COVID-19 pandemic has changed the world and the way we live. Likewise, the beauty industry is adapting to the new normal. The beauty market, which was growing steadily, saw an initial drop when the ...read more

  3. Sustainability in Procurement – Chemical Industry

    The chemical industry has always been in the red zone and accused of being the major contributor to environmental degradation. However, rising concerns about sustainability have prompted this industry to make changes in procurement and ...read more

  1. Tech Solutions to Promote Mobility Among Elderly

    Several aged people suffer from restricted mobility due to various health issues. They are forced to use mobility aids like wheelchairs and walkers to continue with their daily activities. Moreover, age-related problems such as weakening ...read more

  2. Alternative Meat – An Emerging Sector

    The increasing popularity of veganism has led to the emergence of a new domain in the food sector, i.e., alternative animal products, which includes egg, dairy products, and meat. The global pandemic gave a ...read more

  3. Emergence of Self-Cleaning Products Sector

    The self-cleaning products sector got a boost last year from the global pandemic. The need to keep hands sanitized and surfaces disinfected led to mass adoption of these products. The sector also saw many entrants ...read more

  1. Indian Tech Economy – Poised for Growth

    The year 2020 proved to be disastrous for many sectors; however, tech-based sectors witnessed accelerated growth and innovations last year. In India, several tech-based start-ups in sectors such as e-commerce, fintech, and EdTech recorded fast-track growth. ...read more

  2. Shift in Work Culture in Post-COVID–19 World

    The fear of COVID-19 has led to the need for social distancing and lockdowns across nations. Most corporates have introduced WFH policy to ensure business continuity. However, this policy can be sustainable only if it ...read more

  3. COVID-19 Lockdown Plays Well for Gaming Industry

    Natural disasters, recessions, and other such devastating events tend to catalyze industry-wide trends and shift the power balance between sectors. COVID-19’s effect on various sectors, particularly gaming, will be in line with this notion. T ...read more

  1. Smart Beta — Innovation, Meet Opportunity

    The tech bubble wiped out an estimated $30 trillion of wealth. The credit crisis that followed soon after further shook investor confidence in the markets. As a result, investors shifted from active management and hedge funds ...read more

  2. Robo-Advisors — Innovation in a Time of ETFs

    Automated solutions can now provide investment advice at costs ranging between 0.15% - 0.50% as compared to the usual 1% fee that traditional investment advisors charge. What started off as experiments in providing low-cost investment advisory tools ...read more