Detailed market assessment of the Pay TV landscape in Malaysia


US based integrated communications firm engaged Aranca to gain a comprehensive understanding of Pay TV industry in Malaysia

Aranca Approach

Detailed analysis of Malaysia’s Pay TV subscription landscape, market dynamics and future opportunities


Aranca analysis enabled the client to identify potential entry opportunities within the Pay TV landscape


Develop market estimation framework based on subscription statistics

Define analytical framework and blank slides for data collation / synthesis

Desk Research

Mapping of current subscriber base and regulatory landscape analysis

Key market trends driving growth in pay TV, and competitor mapping

Primary Research

Discussions with 20+ industry players and stakeholders


Develop five-year forecasts on Average Revenue Per User (ARPU)

Recommendation on opportunities in Digital and IPTV platforms