Business Research and Advisory

We are experts in analyzing the external ecosystem that influences the growth and business strategies of global companies.

Researching end-markets, demand-supply dynamics, competitors, customer needs and social, technology & innovation trends is our forte.

How we can help

Over 60,000 business research projects.

For 750 global clients.

Founded in 2003, Aranca is a global research and advisory firm empowering decision makers from Fortune 500 companies, financial institutions, Private Equity and high potential start-ups with intelligence and insights to make better business decisions.

Business leaders across functional areas leverage our experience and expertise for diverse strategic priorities. Learn more about our portfolio of research and advisory solutions and the critical questions we help answer around:

Global Expansion

Whether in developed or emerging economies, we work with clients to help them develop a deep understanding of market dynamics, attractiveness and entry options

Adjacencies, Diversification

Product portfolio expansion, vertical integration, concentric or unrelated diversification – our experts can help list and evaluate ideas that fit your strategic objectives

Go-to-Market Strategy

We work with clients to evaluate entry options e.g. green-field, acquisitions, JV or distribution agreement and define plans with appropriate decision-gates and performance metrics

Market Forecasting

We use a judicious combination of macro-economic modeling, bottom-up end-market analysis and headwind / tailwind trends to generate long term demand forecasts

Industry Innovation Trends

We work with clients to answer critical questions relating to business or technology innovation, new business models, impact of IOT or Industry 4.0 and threats from start-ups

Long-range Business Planning Support

We work collaboratively with internal client teams to provide end-to-end research support on industry trends, market analysis, growth opportunities and financial modeling

Techno-Economic Feasibility Reports

For green-field projects, we offer comprehensive market research, financial modeling and report writing support to help develop feasibility reports for internal approvals or funding

B2B Branding Support

We offer a range of B2B brand research services relating to value mapping, brand proposition and positioning, brand value-funnel analysis, loyalty metrics and advertising effectiveness

End-Market Analysis

We work with clients to help them understand demand-supply dynamics and white spaces in specific applications or end-markets, with a view to increasing revenues or market share

Competitor Tracking

We provide a comprehensive competitor tracking service covering financials, product launches and other key initiatives – delivered over the cloud, and customized to suit specific requirements

Competitor Analysis

Deep-dive analysis on one or more competitors covering all aspects of their operations or specific functional areas like manufacturing, contracting, distribution, etc

Customer Experience Studies

We work with clients to design and execute a one-time or ongoing customer satisfaction measurement framework that provide actionable insights on key improvement areas

Customer Needs Analysis

Generate ideas for product development or get a dipstick feedback on your next innovation by talking to key customers / influencers in your market

B2B Account Planning

We work with clients to help improve sales efficiencies and market share through research and analysis on customer segmentation, annual spend by key customers, share of wallet analysis, etc

Sales Battle-Cards

Leverage our experience to develop battle-cards that can be an indispensable tool for your sales teams when pitching to large prospects or managing large global accounts

Channel Planning & Effectiveness

Our expertise includes channel partner selection in new markets, benchmarking channel metrics and designing optimum distribution channels

Target Identification and Profiling

We provide in-depth profiles on identified targets or collaboratively work with clients to define a stage-wise criteria based process starting from a long-list to a short-list of 3-4 companies

Pre-Deal Business Due-Diligence Support

M&A teams leverage our market knowledge for in-depth research on a potential target’s business capabilities across different functional areas and benchmarking with peers

Merger-related Synergy Analysis and Modeling

From identifying synergies to modeling their financial impact and developing scenarios, our experts can work with you to ensure that synergy benefits are neither over nor under-stated

Transaction Valuation Support

Global clients leverage our combined market, technology, valuation and financial modeling expertise to develop in-depth assumptions and valuation scenarios for potential acquisitions

IP Due-Diligence and Valuation

When technical knowhow or IP is the core to the acquisition, we work with clients to assess both the quality and novelty of the technology and also the fair valuation for these intangible assets

IFRS: PPA and Goodwill Impairment

Our team of experts can provide comprehensive, audit ready Purchase Price Allocation and Goodwill Impairment reports for business transactions that mitigate any future impairment risks

why Aranca?

Aranca goes to great lengths to understand the Client’s business, problems and ambition.

We collaborate with various Client stakeholders to deliver a customized solution on every engagement. We do not force-fit pre-conceived frameworks to a Client’s unique situation. A key strength is our ability and flexibility in designing tailor-made solutions that address specific client issues, perspectives and budgets.

Aranca has strong vertical practices spanning ten core sectors, and members from these practices engage with each other every day, harnessing the exponential power of our collective knowledge.

Clients can rest assured that their project will always be managed by experienced analysts who have deep knowledge of the domain or the specific product / service being researched.

Over the last decade, we have completed over 60,000 research projects for global clients spanning 3,000+ specific products or services, involving a rigorous analysis of market dynamics in over 100 countries.

We proactively track market, technology and innovation trends in over 80 sub-sectors across regions and are at our best when the business questions are complex, the products are niche, and the data ‘hard-to-find’.

We are an integrated group of diverse practitioners and a team of deep thinkers and hands-on professionals.

All our analysts and consultants are professionals with advanced engineering, technical or management degrees, and deeply passionate about research and problem-solving. This enables us to walk in our client’s shoes and treat every assignment as if it will drive choices that we would readily back with our own actions.

We focus on what matters most, that is, high-quality data and insights that drive better decisions.

We combine a rigorous project lifecycle framework, desk research, extensive on-ground research and thousands of man hours of collective industry research experience to deliver data/facts and insights that are reliable and actionable. With analyst teams and access to industry experts across the globe, we help our clients to develop a powerful understanding of how industries operate at a regional / global level and opportunities they can leverage in different markets.

We ask the right questions. To the right professionals.


Join our Business Research & Advisory Team

Work with some of the best global brands across industries. Help them decide fearlessly.