Articles


  1. The Rise and Challenges of Direct-to-Consumer Model

    In recent years, the Direct-to-Consumer (D2C) model has captured the attention of consumers and businesses alike, promising a more personalized and convenient shopping experience. With the advent of COVID-19, D2C brands received an ...read more

  2. PFAS Sourcing Challenges – Alternatives on the Rise

    Per- and polyfluoroalkyl substances (PFAS), widely used for their unique properties, face heightened scrutiny due to health and environmental concerns. Their persistence in the environment and links to adverse health effects have led to regulatory ...read more

  1. Innovating Healthcare with Self-balancing Tech

    The emerging self-balancing technology has the potential to revolutionize healthcare. When integrated with healthcare, it could enhance patient care by providing stable platforms for medical equipment and healthcare providers. There is potential to develop self-balancing ...read more

  1. Shrinkflation in the US

    Shrinkflation is a form of inflation where companies reduce the product size, quantity, or quality to maintain or increase their profit margins. A common practice during high inflationary periods, shrinkflation is preferred when companies are ...read more

  2. NFTs in Gaming - Where Passion Meets Business

    The gaming industry has risen exponentially over the past few decades. From playing Pac-Man on a 4-feet tall arcade in late-1900s to enjoying 8-bit superhits such as Mario on smaller consoles and immersing in ...read more

  3. DeFi – Revolutionizing Financial Markets

    DeFi has made considerable progress in a surprisingly short time that would contribute to a more transparent and accessible future in finance due to rapid technological developments. There are now over 4.5 million DeFi users worldwide, ...read more

  1. How can a Start-up Become a Unicorn?

    The rapid pace of technological innovations has led to new start-ups mushrooming in every field. While some have great products and ideas, only a few succeed to gain the coveted "unicorn" status. They attract investors, ...read more

  2. Indian Tech Economy – Poised for Growth

    The year 2020 proved to be disastrous for many sectors; however, tech-based sectors witnessed accelerated growth and innovations last year. In India, several tech-based start-ups in sectors such as e-commerce, fintech, and EdTech recorded fast-track growth. ...read more