Personal & Home Care
(Consumer Goods)

Personal & Home Care Sector Experience

Over 200 projects delivered, covering 55+ segments of the sector in 30+ countries


Deos & Fragrances

  • Deodorant creams
  • Deodorant pumps
  • Deodorant sprays
  • Premium fragrances
  • Mass fragrances

Skin & Sun Care

  • Body care
  • Hand care
  • After sun
  • Self-tanning
  • Sun protection

Hair Care

  • Styling agents
  • Shampoos
  • Conditioners
  • Hair loss treatments
  • Hair color

Baby & Child Care

  • Hair care
  • Skin care
  • Sun care
  • Toiletries
  • Medicated products

Oral Care

  • Mouth fresheners
  • Mouthwashes
  • Toothpaste
  • Tooth whiteners
  • Tongue cleaner

Bath & Shower

  • Shower gel
  • Body soap
  • Liquid soap
  • Talcum powder
  • Body scrub

Air Care

  • Candle air fresheners
  • Electric air fresheners
  • Gel air fresheners
  • Liquid air fresheners
  • Spray/Aerosol air fresheners

Toilet Care

  • In-cistern devices
  • In The Bowl (ITBs)
  • Toilet care tablets/powders
  • Toilet cleaning systems
  • Toilet liquids

Surface Care

  • Bathroom cleaners
  • Floor cleaners
  • Kitchen cleaners
  • Oven cleaners
  • Window/Glass cleaners

Home Insecticides

  • Electric insecticides
  • Insecticide baits
  • Insecticide coils
  • Spray/Aerosol insecticides
  • Mosquito repellants

Laundry & Dishwashing

  • Carpet cleaners
  • Fabric softeners
  • Laundry aids
  • Laundry detergents
  • Automatic and hand dishwashing

Other Home Care

  • Floor polish
  • Furniture polish
  • Dusting cloth
  • Shoe polish
  • Hand gloves
Assignment Examples
Explore our work in the consumer Personal & Home Care sector across the world


    • Distribution mapping for high-end sanitary ware in South Korea
    • Opportunity analysis for stationery and office supplies in Vietnam
    • Consumer behaviour assessment of child care products in India
    • Market assessment of cloth washing detergents in Thailand
    • Competitive benchmarking for men's personal care in Indonesia
    • Market study on home insecticides in Australia
    • Raw material sourcing for practices of skin care products in China
    • Study to ascertain imported skin care products penetration in India

    • Competitive benchmarking of sun care brands in South Africa
    • Price mapping for imported skin care products in Kenya
    • Go-to-market strategy for oral care products in Africa
    • Market sizing for mass fragrances brands in East Africa
    • Opportunity assessment of skin care products in Nigeria
    • Competitive mapping for feminine hygiene brands in South Africa
    • Assessment of market potential for color cosmetics in Morocco
    • Market study on imported hair care brands in Africa

    • Competitive benchmarking of sun care brands in GCC
    • Market study for beauty products in KSA
    • Price mapping study of key beauty products in GCC
    • Market study of liquid dishwashing products in Qatar
    • Assessment of brand preference for skin care products in UAE
    • Go-to-market strategy of the office furnishings market in Kuwait
    • Study on hair conditioner market in KSA
    • Market penetration assessment of foreign hair oil brands in Turkey

    • Business outlook study for soap & cleaning products in Germany
    • Social media promotional strategies by European beauty brands
    • Analysis of the European market for dishwashing detergents
    • Distribution strategy for online home furnishing market in Nordic region
    • Competitive intelligence on leading detergent brands in Western Europe
    • Competition mapping of organic beauty care products in France
    • Sector note on skin care market in UK
    • Distribution assessment of office supplies manufacturers in Spain

    • Opportunity assessment for color cosmetics in North America
    • Competitive benchmarking of bath care manufacturers in US
    • Segmentation study of home furnishing market in Mexico
    • Opportunity assessment for homewares market in Canada
    • Competitive intelligence study on skin care brands in US
    • Location analysis study for skin care products in North America
    • Market attractiveness study for air fresheners in Mexico
    • Market study on organic skin care in Canada

    • Business plan for setting beauty product units in South America
    • Market overview of mosquito repellents in Brazil
    • Market sizing of skincare, cosmetics, and hair care in Venezuela
    • Competitive benchmarking of cosmetics manufacturers in Brazil
    • Perception study of men’s grooming products in Argentina
    • Skin care brand preference assessment in Ecuador
    • Study to identify location for hair oil plant in South America
    • Identification of promotion strategies for home care in Colombia

Case Studies


Competitive benchmarking for men's personal care sector in Indonesia

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Opportunity assessment for skincare market in Argentina

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