Competitive benchmarking for men's personal care sector in Indonesia


The client, a leading Germany-based manufacturer of personal care products, wanted Aranca to analyze the competitive landscape for men’s personal care sector in Indonesia.

Aranca Solution

Aranca conducted an in-depth analysis of market players, offerings, pricing and distribution models, market shares, value chains, sales networks, and import-export markets.


Our analysis helped the client to assess its competitive position in men’s personal care sector and effectively placing their products in the Indonesian market


Identify all manufacturers and importers of men’s personal care products.

Build profiles of all competitors and benchmark them against the defined parameters.

Desk Research

Identify local and international competitors in the market.

Map key players in the value chain.

Expert Interviews

Discussions with 30 industry players across Indonesia.

Focus on the supply chain, business models, pricing models, key offerings, and target customer segment.


Develop detailed profiles of key competitors.

Analyze key markets, consumer segments, and product offerings.