(Consumer Goods)
Consumer Appliances Sector Experience
Over 200 projects delivered, covering 25+ segments of the consumer appliances sector in 30+ countries
White Goods
- Air conditioners
- Washing machines
- Dryers
- Refrigerators
- Heating appliances
- Dishwashers
- Vacuum cleaners
- Water coolers
- Water purifiers
Consumer Electronics
- Televisions & home theatre systems
- Audio and video systems
- Personal computers & peripherals
- Digital cameras
- Mobile phones and accessories
- Laptops and accessories
- Tablets
- Gaming consoles
- DVD & MP3 players
Brown Goods
- Microwave ovens
- Cooking range
- Grinders
- Mixers
- Juicers
- Irons
- Blenders
- Toasters
- Coffee makers
- Market opportunity for refurbished electronics in India
- Location identification study for dishwasher plant in China
- Partner identification study for air conditioner distribution in India
- Market assessment for food processors in Vietnam and Cambodia
- Price benchmarking study for microwave ovens in Japan
- Market assessment for energy-saving electronics market in Asia
- Demand-supply study for electric switch market in Bangladesh
- Competition assessment for refrigerator manufacturers in China
- Opportunity assessment study for split air conditioners in Nigeria
- Market study on induction cooking systems across North Africa
- Distributor assessment of washing machines in Tanzania
- Industry report on hair dryer market in South Africa
- Go-to-market strategy for vacuum cleaner in South Africa
- Opportunity mapping for double door refrigerators in Kenya
- Market study for high definition TV market in East Africa
- Identify investment opportunities in consumer durables in Africa
- Market potential for split air conditioners in Oman
- Market feasibility study for desert coolers in UAE
- Market assessment for steam based consumer products in KSA
- Opportunity mapping for chillers market in KSA
- Market study on vacuum cleaner in Middle East
- Industry value chain analysis for heater market in Turkey
- Competitive assessment of cooking appliance manufacturers in Egypt
- Partner identification for M&A in air conditioner market in UAE
- Competitive analysis of leading clothes iron brands in Germany
- Demand-supply gap analysis for camcorders in the Nordic region
- Market study for “home connected consumer durables” in Europe
- Industry report on air fryer market in France and Germany
- Value chain analysis for electric water boiler market in Spain
- Market study on tie press in Scandinavian region
- Market report on electric water heater tank in Benelux
- Product mapping of large electronic retailers in Russia
- Competitor mapping of home appliance manufacturers in Canada
- Value chain analysis for food preparation appliances in Mexico
- Industry report on the steam ovens market in the USA
- Feasibility study of using solar geysers by hotels in Mexico
- Market assessment of gaming consoles industry in USA
- Market potential for 3D television market in USA
- Price benchmarking for select products across electronic retailers in the USA
- Market study on residential heater market in Canada
- Study of M&A activities in consumer durables in South America
- Study to list retail stores of household appliances across Chile
- Competitive assessment for air conditioning market in Brazil
- Product/Price mapping for cooking range products in Argentina
- Opportunity assessment for residential heating appliances in Peru
- Market study on home laundry appliances in Venezuela
- Market assessment of home theatre systems in Brazil
- Study on online consumer electronics market in South America
Case Studies
Market assessment and opportunity mapping for kitchen appliances in South Africa
Case Study
Market assessment and opportunity mapping for kitchen appliances in South Africa
Background
German-based client was interested in gaining an understanding of the market for kitchen appliances in South Africa
Aranca Solution
In-depth analysis of kitchen appliances, market structure and characteristics, market size (historical & forecasted), recent trends and market news and international regulations
Results
Our analysis helped the client to assess the opportunity in the market and effectively target potential customers in South African market
Ideate
Identifying types of kitchen appliances in the market and the key manufacturers
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Market data (historic and forecasted) for all types of kitchen appliances
Mapping of key manufacturers and importers in value chain
Expert Interviews
Discussions with 20-25 manufacturers and distributors across South Africa
Focus on key drivers & challenges, supply chain, pricing, key offerings and regulations in the market
Analysis
Analyze market demand and supply for the kitchen appliances
Estimate demand-supply gap and indentify opportunities in the market

Competitive benchmarking for air conditioning market in Brazil
Case Study
Competitive benchmarking for air conditioning market in Brazil
Background
The client is one of the key manufacturers of home appliances in Brazil and wants Aranca to analyze the competitive landscape for air conditioning market
Aranca Solution
In-depth analysis of the market players, offerings, pricing model, market share, value chain, distribution model, sales network, import-export markets
Results
Our analysis helped the client to assess its competitive position in air conditioning market and effectively placing their products in the Brazilian market
Ideate
Identifying all the manufacturers and importers of air conditioners
Profiling each competitor and benchmarking them against the defined parameters
Desk Research
Identifying local and international competitors in the market
Mapping of key players in value chain
Technology trends and innovations
Expert Interviews
Discussions with 10-15 industry players across Brazil
Focus on technology, supply chain, business models, pricing, key offerings and target customer segment
Analysis
Develop detailed profiles of the key competitors
Analyzing key markets, consumer segment and product offerings in the market

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