(Consumer Goods)
Consumer Appliances Sector Experience
Over 200 projects delivered, covering 25+ segments of the consumer appliances sector in 30+ countries
White Goods
- Air conditioners
- Washing machines
- Dryers
- Refrigerators
- Heating appliances
- Dishwashers
- Vacuum cleaners
- Water coolers
- Water purifiers
Consumer Electronics
- Televisions & home theatre systems
- Audio and video systems
- Personal computers & peripherals
- Digital cameras
- Mobile phones and accessories
- Laptops and accessories
- Tablets
- Gaming consoles
- DVD & MP3 players
Brown Goods
- Microwave ovens
- Cooking range
- Grinders
- Mixers
- Juicers
- Irons
- Blenders
- Toasters
- Coffee makers
Case Studies
Market assessment and opportunity mapping for kitchen appliances in South Africa
Case Study
Market assessment and opportunity mapping for kitchen appliances in South Africa
Background
German-based client was interested in gaining an understanding of the market for kitchen appliances in South Africa
Aranca Solution
In-depth analysis of kitchen appliances, market structure and characteristics, market size (historical & forecasted), recent trends and market news and international regulations
Results
Our analysis helped the client to assess the opportunity in the market and effectively target potential customers in South African market
Ideate
Identifying types of kitchen appliances in the market and the key manufacturers
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Market data (historic and forecasted) for all types of kitchen appliances
Mapping of key manufacturers and importers in value chain
Expert Interviews
Discussions with 20-25 manufacturers and distributors across South Africa
Focus on key drivers & challenges, supply chain, pricing, key offerings and regulations in the market
Analysis
Analyze market demand and supply for the kitchen appliances
Estimate demand-supply gap and indentify opportunities in the market
Competitive benchmarking for air conditioning market in Brazil
Case Study
Competitive benchmarking for air conditioning market in Brazil
Background
The client is one of the key manufacturers of home appliances in Brazil and wants Aranca to analyze the competitive landscape for air conditioning market
Aranca Solution
In-depth analysis of the market players, offerings, pricing model, market share, value chain, distribution model, sales network, import-export markets
Results
Our analysis helped the client to assess its competitive position in air conditioning market and effectively placing their products in the Brazilian market
Ideate
Identifying all the manufacturers and importers of air conditioners
Profiling each competitor and benchmarking them against the defined parameters
Desk Research
Identifying local and international competitors in the market
Mapping of key players in value chain
Technology trends and innovations
Expert Interviews
Discussions with 10-15 industry players across Brazil
Focus on technology, supply chain, business models, pricing, key offerings and target customer segment
Analysis
Develop detailed profiles of the key competitors
Analyzing key markets, consumer segment and product offerings in the market
Trying to get answers about customers, competition, markets or technology?
