Market assessment and opportunity mapping for kitchen appliances in South Africa
Background
German-based client was interested in gaining an understanding of the market for kitchen appliances in South Africa
Aranca Solution
In-depth analysis of kitchen appliances, market structure and characteristics, market size (historical & forecasted), recent trends and market news and international regulations
Results
Our analysis helped the client to assess the opportunity in the market and effectively target potential customers in South African market
Ideate
Identifying types of kitchen appliances in the market and the key manufacturers
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Market data (historic and forecasted) for all types of kitchen appliances
Mapping of key manufacturers and importers in value chain
Expert Interviews
Discussions with 20-25 manufacturers and distributors across South Africa
Focus on key drivers & challenges, supply chain, pricing, key offerings and regulations in the market
Analysis
Analyze market demand and supply for the kitchen appliances
Estimate demand-supply gap and indentify opportunities in the market
