From Shots to Sips: Tequila market soars 26% growth as star-backed brands drive premium shift
Published on 19 Aug, 2025
From the Aryan Khan–Nikhil Kamath–Radico Khaitan luxury launch to Rana Daggubati’s Loca Loka, tequila is shedding its “party shots” image and riding India’s cocktail boom to become the next big premium sipping trend.
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