How we can help?
Customized market opportunity analysis aimed at enabling businesses to make informed business decisionsMarket size estimation is a critical step in building a business case - determining feasibility for a new product development, entering fresh markets or expanding within a market.
Our consultants are able to engineer robust market sizing analysis and market size estimation frameworks by taking a comprehensive view of the industry and products/services dynamics to estimate and forecast market potential and opportunity. We customize our approach to each market size model and opportunity assessment, with particular emphasis on conversations with industry participants and customers, to size the market with in- depth information.
- What is the total size of the market?
- What is the estimated gap in market supply and demand?
- What is the scale of the addressable market opportunity?
Aranca follows a robust methodology for market size estimation & potential opportunities.
Join our Business Research & Advisory Team
Work with some of the best global brands across industries. Help them decide fearlessly.
Featured case studies
Opportunity assessment for electrical switches/sockets in select African countries
Our Approach
- Current and forecasted market size of switches / sockets
- Analyzed supply chain and pricing trends
- Assessment of market share of the key players
- Evaluated consumer preferences for price, brand and quality
IMPACT
Identified potential opportunities for different types of switches / sockets in South Africa and Tanzania based on which client launched its products in the market.
Demand assessment for proximity sensors and limit switches in commercial aircrafts
Our Approach
- Analyzed current and future size of aerospace sensors market
- Assessed order book and future key aircraft programs
- Analyzed key trends impacting sensors market
- Evaluated competition to gauge white space and entry strategies
IMPACT
The Client leveraged our findings to evaluate attractive opportunities within proximity sensors and limit switches for commercial aircrafts market
Assessing opportunity for optical coatings & sensors in Unmanned Ariel Vehicle (UAV)
Our Approach
- Analyzed current and future outlook of global UAV market
- Identified application areas for optical coatings & sensors in UAV
- Assessed supply chain and procurement process
- Provided recommendations on potential opportunities
IMPACT
Our research helped the client to gauge the opportunity pie and take a go / no-go decision.
Blockchain Technology (BCT) and its potential in the financial services ecosystem
Our Approach
- Analysis of evolving Blockchain Technology (BCT) market globally
- Understanding the adoption of BCT within financial services sector
- Identifying participants and their roles in the value chain
- Highlighting the impact on the financial services sector
IMPACT
Our report helped the client to better understand the market dynamics and identifying key application and vendor analysis of the BCT market
Opportunity assessment for chatbot solutions
Our Approach
- Evolution of customer support services in the future
- Expected adoption levels of chatbots by different sectors
- Map competitive landscape and benchmark innovative solutions
- Technologies used and future strategies adopted by competitors
- Map market opportunity and target sectors for chatbot solutions
IMPACT
The inputs provided by Aranca helped client in making an informed decision to expand their reach to relevant sectors for revenue growth
Opportunity assessment for lens based multi-fiber connectors globally
Our Approach
- Estimated the market size for lens based multi-fiber connectors
- Assessed the market dynamics and barriers to new entrants
- Mapped competitive structure and profile select competitors
- Identified key end-use industries, applications & adoption levels
IMPACT
The Client leveraged our insights to develop his capabilities to manufacture lens based multi-fiber connectors for applications in harsh conditions.
Assessing the market opportunity of Single-use Fluid Management Systems in the bioprocessing industry
Our Approach
- Review of market data from secondary and commercial sources
- Discussions with 15-20 industry experts and market participants
- Assessed access models, profitability and growth potential
- Framework to identify companies to target for expanding the US business
IMPACT
Insights provided by Aranca enabled the client to identify growth opportunities across single use product categories, and devise a roadmap to capitalize on these opportunities
Opportunity assessment - IoT solutions in transportation, smart buildings & telecom sectors
Our Approach
- Comprehensive analysis of IoT applications across sectors
- Supply-demand analysis that identified prevalent business models
- Understand monetization strategies of IoT solution providers
- Case studies of successful implementations
- Estimated the addressable & serviceable market for IoT solutions
IMPACT
Our findings helped the Client better understand their competitors’ approach to the market and structure an informed entry strategy to capitalize on the opportunities.
Opportunity Assessment & Partner Identification for Cybersecurity Services in KSA
Our Approach
- Identified high growth services such as network & data security
- Assessed their market dynamics and identified key providers
- Benchmarked companies on deployment model & regional presence
- Evaluated their growth strategies & operational capabilities
- 20+ Interviews with target companies to gauge partnership inclination
IMPACT
Our insights enabled the Client to diversify into KSA’s high growth cybersecurity services market by helping it identify potential partners having a strong market position.
Opportunity assessment - Geospatial solutions for public safety services in US smart cities
Our Approach
- Benchmarked and shortlisted the top US smart cities
- Identified public safety related projects in shortlisted cities
- Mapped the stakeholders and funding sources
- Ecosystem analysis and recommended segment to be targeted
- Identified partnership opportunities and refine value proposition
IMPACT
Our research helped the Client to refine their new geospatial solutions’ value proposition for the identified target segment and potential partners
Opportunity for crushing equipment in the United States soybean processing industry
Our Approach
- Production and trade analysis for soybean and its by-products
- Mapped processing value chain and activities of key entities
- Identified leading soybean processors, and their focus markets
- Interviewed experts to assess industry trends, identify new projects
IMPACT
Our Client was able to used these insight to focus its future business development activities not only in the target market, but also in other emerging global hotspots.
Opportunity assessment for Infra Red cameras in Passenger Vehicles
Our Approach
- Estimated market size and growth of IR camera in auto sector
- Evaluated competitors to identify white space and entry route
- Assessed customer perception on use of IR cameras in vehicles
- Identified addressable market and suggested success factors
IMPACT
Our research enabled Client to understand the potential opportunity pie and define route to entry.