Global Sports: Private Equity’s New Playground

Private equity investment is reshaping global sports, as institutional capital extends well beyond traditional team ownership into media, technology, real estate, and infrastructure. Leading firms are pursuing scalable platforms and innovative revenue streams, driving record valuations and unprecedented deal activity across North American leagues and European football clubs. This wave of capital is transforming sports into diversified, global investment ecosystems with strong potential for long-term growth. Yet, rapid expansion also introduces risks, ranging from valuation sustainability and exit challenges to fan sentiment and cultural impact, highlighting the need to balance profitability with tradition to ensure the enduring value of sports worldwide.