Opportunity Assessment for Home Healthcare Service Providers in the US
Background
A leading Europe-based home healthcare services provider engaged Aranca to study the market attractiveness of USA’s home healthcare segment
Aranca Approach
Detailed analysis of the existing market dynamics covering market size and trends, major services, factors affecting growth, competitive scenario
Results
Our analysis helped the client to understand the market demand, competitive intensity and pricing strategies
Ideate
Define framework to determine market size and identify key players
Identify preference of services provided by homecare agencies among Americans
Desk Research
Market trends, ageing demographics, regulations, Medicare reimbursements
Number of service providers, key players and their market share
Expert Interviews
Discussion with 20-25 industry players including home healthcare agencies, home care aide organizations & hospices to focus on sales, revenue sources, pricing strategy
Analysis
Derive market size, and identify service categories exhibiting growth potential
Identify market share, pricing & marketing strategies of major service providers