Opportunity assessment for Glaucoma Drainage Devices (GDD) in Europe
Background
A medical devices company engaged Aranca to study the market for GDDs in key European countries, as an input to developing their international growth strategy
Aranca Approach
Detailed analysis of the GDD market in target countries with focus on glaucoma prevalence, medical reimbursement, market size, key end-user segments and competitor dynamics
Results
Our analysis helped the client identify target European countries with attractive opportunities for GDD and develop an international growth strategy
Ideate
Identify target European countries based on glaucoma prevalence
Identification of GDD manufacturers
Mapping of product features of the company vis-à-vis competitors
Desk Research
Understand glaucoma prevalence and medical reimbursements in target countries
GDD market analysis - Market size, Key end-user segments, Market dynamics, Future growth potential, Pricing & Competitor dynamics
Expert Interviews
Discussion with 60-65 respondents including competitors, medical associations, doctors and hospital purchase managers to understand key industry benchmarks & metrics
Analysis
A market entry strategy was presented covering attractive countries to focus on, pricing, distribution and sales potential under different scenarios aligned to the overall growth
