Market Opportunity for Lab-based Metallurgical Testing Services in Australia
Background
India based materials testing firm engaged Aranca to identify the opportunity for metallurgical testing services in Australia
Aranca Solution
Analyze and decode market opportunity by each end user industry and recommend ‘go to market’ strategy
Results
Our analysis enabled the client to assess the potential of expanding operations across Australia
Ideate
Define analytical framework and blank slides for data collation / synthesis
Preliminary listing of key stakeholders
Desk Research
Mapping of key stakeholders in value chain and identifying testing trends
Market position and competitive intelligence on top players
Expert Interviews
Discussions with 100 industry participants across the value chain
Analysis
Projections on potential demand for the metallurgical testing services
Recommendations on which key end user industries to be targeted
