Market opportunity assessment for Mobile VAS services in Asia
Background
Aranca assisted a global PE firm in understanding the mobile VAS market opportunity across Asia to identify potential partners for localized content
Aranca Approach
Market analysis of mobile VAS services and case studies of key mobile VAS providers, highlighting their operations and success factors
Results
Insights on key findings helped our client in identifying potential partners for localized content
Ideate
Discussions with client to identify and define the key product offerings to assess companies
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Global and Asian mobile VAS market analysis covering market size, evolution, competitive landscape
Case studies on success stories within mobile VAS domain
Expert Interviews
Discussions with over 100 industry players to gain insights on the nature of alliances / business model followed by mobile VAS service providers globally
Analysis
Benchmarking of key product offerings
Ranking key players on the basis of mobile VAS product offerings
