Market analysis and business models analysis of Social buying firms
Background
Aranca assisted a leading internet company in becoming familiar with the business models being used by the leading social buying firms
Aranca Approach
In-depth competitor analysis focusing on key aspects like business model, funding, product segments, promotion and pricing strategies
Results
Insights on key strategies being adopted by the sector leaders proved beneficial for our client in assessing its competitive position
Ideate
Discussions with client to identify and define the key operational metrics to assess companies
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Identification of key global and regional players
Market evolution, and recent trends
Operational metrics and business model for identified companies
Expert Interviews
Discussions with over 75 industry players across product categories
Focus on product pricing, promotion, merchant acquisition, financials, and operating metrics
Analysis
Benchmarking of key players on the basis of key operational metrics
Preparing a list of key action points for entering new markets, brand promotion, and merchant acquisition
