Market analysis and business models analysis of Social buying firms


Aranca assisted a leading internet company in becoming familiar with the business models being used by the leading social buying firms

Aranca Approach

In-depth competitor analysis focusing on key aspects like business model, funding, product segments, promotion and pricing strategies


Insights on key strategies being adopted by the sector leaders proved beneficial for our client in assessing its competitive position


Discussions with client to identify and define the key operational metrics to assess companies

Define analytical framework and blank slides for data collation / synthesis

Desk Research

Identification of key global and regional players

Market evolution, and recent trends

Operational metrics and business model for identified companies

Expert Interviews

Discussions with over 75 industry players across product categories

Focus on product pricing, promotion, merchant acquisition, financials, and operating metrics


Benchmarking of key players on the basis of key operational metrics

Preparing a list of key action points for entering new markets, brand promotion, and merchant acquisition