Go to market Strategy for distribution of telecommunication products in Egypt


Aranca was engaged by a Saudi Arabian telecom company to prepare a ‘go-to-market’ strategy for distributing its telecom products in Egypt

Aranca Approach

In-depth study of the Egyptian telecom market, analysis of the business models of key players, and assessment of the distribution value chain


Analysis of the Egyptian telecom market helped the client in assessing its competitive position and in optimizing its business strategy


Discussions with client to identify the key requirements for developing his business model for Egypt

Define analytical framework and outline the research plan for analysis

Desk Research

Historical and current market size

Telecom infrastructure by governorates

Operational metrics of key players

Trends and future outlook

Expert Interviews

55 interviews with channel entities, suppliers, and retailers

Focus on the identification of distribution value chain, retailer acquisition strategy, and margins


Identifying and evaluating the impact of the recent telecom trends in Egypt

Preparing a list of key action points for entering Egyptian market, and fine tuning the client’s entry strategy