Go-to-market strategy for a new entrant in the stationary hydraulic power unit market in Germany


US based test systems manufacturer engaged Aranca to evaluate stationary hydraulic power unit (HPU) market in Germany

Aranca Solution

Study on market dynamics, demand centers, customer behavior, value chain & competition in the stationary HPU market in Germany


The study enabled the client to understand the dynamics of the stationary HPU market and define entry and growth strategies


Identify industries and applications using HPU

Building assumption matrix for market sizing

Build market size of stationary HPU

Desk Research

Mapping key equipment market numbers through desk & database search

Identifying key player within the value chain

Contact listing building for expert interviews

Primary Research

50 plus interviews with equipment and HPU manufacturers across Germany

Focus on market insights, consumer behavior, competition and value chain


Generate five-year market forecasts for German stationary HPU market

Conclusion on attractiveness of the market and develop market entry strategies