Go-to-market strategy for a new entrant in the stationary hydraulic power unit market in Germany
Background
US based test systems manufacturer engaged Aranca to evaluate stationary hydraulic power unit (HPU) market in Germany
Aranca Solution
Study on market dynamics, demand centers, customer behavior, value chain & competition in the stationary HPU market in Germany
Results
The study enabled the client to understand the dynamics of the stationary HPU market and define entry and growth strategies
Ideate
Identify industries and applications using HPU
Building assumption matrix for market sizing
Build market size of stationary HPU
Desk Research
Mapping key equipment market numbers through desk & database search
Identifying key player within the value chain
Contact listing building for expert interviews
Primary Research
50 plus interviews with equipment and HPU manufacturers across Germany
Focus on market insights, consumer behavior, competition and value chain
Analysis
Generate five-year market forecasts
for German stationary HPU market
Conclusion on attractiveness of the market and develop market entry strategies
