Go-to-market strategy for a new entrant in the silicon coated release liners market in Turkey
Background
European label stock manufacturer looking to enter the Turkish market for silicon coated release liners
Aranca Approach
In-depth analysis of the country’s economy, market characteristics, market size, recent trends, competition & customer analysis
Results
Our analysis helped the client assess the demand for silicon coated release liners products and establish market entry options
Ideate
Identify data points needed around macro environment, market data, competition and map target respondents to be interviewed
Build an analytical framework and ghost pack for data collation / synthesis
Desk Research
Overview of the market for release liners in Turkey (demand, production, imports/exports, pricing mechanism)
Mapping and analysis of industry value chain, identification & profiling of key players
Expert Interviews
Discussions with 45 industry players
In-depth discussions to gauge market size & dynamics, competition intensity, consumer needs and usage norms
Analysis
5-year growth outlook for Turkey’s silicon coated release liner
Demand-supply gap analysis, customer insights, product pricing, route-to-market strategies, partnerships to be considered
