Go-to-market strategy for a new entrant in the silicon coated release liners market in Turkey


European label stock manufacturer looking to enter the Turkish market for silicon coated release liners

Aranca Approach

In-depth analysis of the country’s economy, market characteristics, market size, recent trends, competition & customer analysis


Our analysis helped the client assess the demand for silicon coated release liners products and establish market entry options


Identify data points needed around macro environment, market data, competition and map target respondents to be interviewed

Build an analytical framework and ghost pack for data collation / synthesis

Desk Research

Overview of the market for release liners in Turkey (demand, production, imports/exports, pricing mechanism)

Mapping and analysis of industry value chain, identification & profiling of key players

Expert Interviews

Discussions with 45 industry players

In-depth discussions to gauge market size & dynamics, competition intensity, consumer needs and usage norms


5-year growth outlook for Turkey’s silicon coated release liner

Demand-supply gap analysis, customer insights, product pricing, route-to-market strategies, partnerships to be considered