Global market opportunity assessment for wind turbines in the 50-150 KW range


A Europe-based energy research company wanted to assess the global market potential for a new design of wind turbines in the 50-150 KW range

Aranca Approach

In-depth analysis of the industry size, value chain, pricing, competitor dynamics and key success factors


Our analysis helped present client with attractive countries with focus on pricing, distribution and sales potential under different scenarios


Shortlist key countries and manufacturers with required product range

Define analytical framework and story flow slides for data collation / synthesis

Desk Research

Data on installed wind energy by turbine capacity range across identified 32 countries

Mapping of manufacturers offering turbines in the 50-150 KW range

Expert Interviews

Discussions covering nearly 150 respondents across 32 countries

Insights on value chain, pricing and competitor dynamics


Conclusions on country attractiveness based on segment growth and incentives

Develop detailed market entry strategy for client based on growth forecasts