Expansion Opportunities in Australian Animal Health Market


A leading US based multinational company operating in animal health sector was seeking expansion opportunities in the Australian market

Aranca Approach

Detailed analysis of the Australian animal healthcare market with critical insights on growth potential of different segments, competitive intensity and ease of entry


Our analysis helped the client develop a robust strategy to enter the Australian market along with a 5-year business plan on increasing market penetration


Developing a thorough understanding of the Australian animal healthcare market to successfully advise the client on market entry opportunities

Desk Research

Detailed research was undertaken to identify the prominent segments, growth potential, competitive intensity and regulatory landscape

Expert Interviews

Discussion with 35+ industry experts across segments to understand operational and financial metrics, emerging trends & market entry


Based on the research and analysis, a detailed market entry strategy was designed for the different segments identified in Australia