Entry Strategy for Biscuits & Confectionery Market in Bangladesh
Background
The client commissioned Aranca to develop a detailed strategy to enter the biscuits and confectionery market in Bangladesh
Aranca Approach
In-depth analysis of market dynamics, value chain, competition assessment and market entry strategy for biscuits and confectionery
Results
Our analysis helped the client assess the current market scenario and take an informed decision
Ideate
Segment the market based on the type of products and price points
Define analytical framework and plan the key steps to be executed
Desk Research
Mapping key players in the value chain, drivers, trends, challenges and import/export scenario
Expert Interviews
Discussions with 75 industry players across the value chain
Focus on value chain, competitive insights and market entry options
Analysis
Based on Aranca’s analysis and market recommendations, the client was able to enter the market with an investment in a major player in Bangladesh.
