Entry Strategy for Biscuits & Confectionery Market in Bangladesh


The client commissioned Aranca to develop a detailed strategy to enter the biscuits and confectionery market in Bangladesh

Aranca Approach

In-depth analysis of market dynamics, value chain, competition assessment and market entry strategy for biscuits and confectionery


Our analysis helped the client assess the current market scenario and take an informed decision


Segment the market based on the type of products and price points

Define analytical framework and plan the key steps to be executed

Desk Research

Mapping key players in the value chain, drivers, trends, challenges and import/export scenario

Expert Interviews

Discussions with 75 industry players across the value chain

Focus on value chain, competitive insights and market entry options


Based on Aranca’s analysis and market recommendations, the client was able to enter the market with an investment in a major player in Bangladesh.