Distribution Channel Assessment of Wheat Flour Industry in India


To assist the client in understanding the distribution models followed by the competitors in Indian wheat flour market

Aranca Approach

In-depth assessment of the distribution channel for wheat flour industry of organized players in India


Our analysis helped the client to design the distribution model suitable for the wheat flour market in India


Map the distribution cannel adopted by key wheat flour manufacturers

Define research framework and plan the key steps to be executed

Desk Research

Mapping key wheat flour manufacturers, distributors, retailers, hotels, chain of bakeries, etc

Expert Interviews

Inputs were gathered through secondary research and 80 primary interviews( F2F) with wheat flour manufacturers, distributors, wholesalers, hotels, bakeries, retailers, etc


Based on Aranca’s analysis and market recommendations, the client was able decide on the distribution channel the company would be adopt while entering the Indian wheat flour market