Assessing competitor landscape for thermoplastic polyesters in N. America


A N.American chemical supplier mandated Aranca to undertake an assessment of its competitors product portfolio and GTM approach

Aranca Approach

Comprehensive evaluation of the product portfolios of companies under study, and benchmarking distribution strategies


The study enabled the client to gain insights on critical aspects of its competitor’s offerings and approach to the market

Desk Research

Identification of key competitors in US and Canada

Detailed evaluation and benchmarking of their product portfolios, including product specifications

Mapping their distribution approach and highlighting best practices

Expert Interviews

Discussions with 35+ industry players and experts

Focus on product specifications, distribution approach, margins, & business models


Development of in-depth profiles for each competitor and its approach to the market

Benchmarking best practices and recommendations on way-forward