Assessing competitor landscape for thermoplastic polyesters in N. America
Background
A N.American chemical supplier mandated Aranca to undertake an assessment of its competitors product portfolio and GTM approach
Aranca Approach
Comprehensive evaluation of the product portfolios of companies under study, and benchmarking distribution strategies
Results
The study enabled the client to gain insights on critical aspects of its competitor’s offerings and approach to the market
Desk Research
Identification of key competitors in US and Canada
Detailed evaluation and benchmarking of their product portfolios, including product specifications
Mapping their distribution approach and highlighting best practices
Expert Interviews
Discussions with 35+ industry players and experts
Focus on product specifications, distribution approach, margins, & business models
Analysis
Development of in-depth profiles for each competitor and its approach to the market
Benchmarking best practices and recommendations on way-forward
