Analysis of the potential for Bodrum in Turkey as a tourist destination
Background
A leading Middle Eastern consulting services provider mandated Aranca to analyse the potential for Bodrum, Turkey to develop as a tourist destination
Aranca Approach
Detailed analysis of the existing market dynamics covering, market size of tourism industry and marina sector, marine related industries and evaluation of growth outlook
Results
Aranca worked collaboratively with industry experts to develop a detailed report to identify the opportunities in Bodrum’s tourism and marina sectors
Ideate
Identify key ports, existing marina supply in Bodrum and forecast the demand for marinas in the region
Define the demand - supply gap, cost advantage and potential for marine related industries in Bodrum
Desk Research
Mapping tourism industry size and trends in Bodrum, Turkey
Identifying marine related industries and their growth potential in Bodrum
Expert Interviews
Discussion with 25+ yacht manufacturers and marina / port operators
Expansion of existing and development of new marinas
Analysis
Provide the addressable market opportunity for marina tourism in Bodrum
