FMCG Festive Data: A first-party reservoir ready to burst.

Published on 29 Sep, 2025

Analysts estimate FMCG brands are sitting on a 2500 crore "goldmine" if they treat first-party data not just as an activation pipe for ads, but as a true intelligence engine.

FMCG Festive Data: A first-party reservoir ready to burst.

Aranca is a global research analytics and advisory firm with over 20 years of experience in helping organizations take strategic business and investment decisions fearlessly and with utmost conviction.