Articles


  1. Do Legal Firms Need Market Research?

    Like any other organization, legal firms need to conduct market research to develop a strategic blueprint for their long-term growth plans. Market research allows a legal firm to gain access to data regarding their customers, ...read more

  2. Emerging Trends in Beauty Industry in 2021

    The COVID-19 pandemic has changed the world and the way we live. Likewise, the beauty industry is adapting to the new normal. The beauty market, which was growing steadily, saw an initial drop when the ...read more

  3. Sustainability in Procurement – Chemical Industry

    The chemical industry has always been in the red zone and accused of being the major contributor to environmental degradation. However, rising concerns about sustainability have prompted this industry to make changes in procurement and ...read more

  4. Air Purification Devices – A Growing Business

    Amid the growing threat of air pollution, demand for air purification devices has increased. While these devices have been around for some time, new technologies and innovations in this sector have facilitated their upgrade for ...read more

  1. Can AI Save the Oceans?

    Oceans cover about 70% of the earth’s surface; however, only 19% of this surface is mapped and monitored. Lack of information on the unmapped areas has led to issues such as overfishing, habitat destruction, marine pollution, a ...read more

  2. Challenges in Implementing Open Innovation

    Today, every organization seeks new ideas to innovate and develop the next best product. However, at times, companies may not be able to get access to the best ideas in-house. This is where open innovation ...read more

  3. Healthy Snacks: A High Potential Market

    The healthy snack segment has grown exponentially, especially since the outbreak of the pandemic globally. As consumers become more health-conscious, demand for snacks which are nutritious yet tasty is increasing. Amid gradual growth in the ...read more

  1. US-China Trade War: And The Winners Are...

    Over the last year and a half, the US-China tariff war has had a significant impact on trade diversion, creating both winners and losers. It has reshaped supply chains globally. The hike in tariff prompted ...read more

  1. COVID-19 Lockdown Plays Well for Gaming Industry

    Natural disasters, recessions, and other such devastating events tend to catalyze industry-wide trends and shift the power balance between sectors. COVID-19’s effect on various sectors, particularly gaming, will be in line with this notion. T ...read more

  2. 5 Reasons why CFOs Like (and Dislike) Goodwill

    Purchase price allocation (PPA) and goodwill assessment is a must-have for any acquirer following an M&A deal to report the correct value of the assets on its financials. Assessing goodwill has always been a ...read more