Market Study and Opportunity Assessment of SME Leasing Market in Saudi Arabia


A leading leasing company in the Middle East engaged Aranca to assess the leasing potential in the KSA’s SME segment

Aranca Approach

A detailed analysis of the macroeconomic environment, SME market overview, key sectors, risks, and competitive market dynamics


The analysis helped the client identify the SME leasing potential in the KSA and formulate a five-year strategy to expand its leasing business


Identify key relevant sectors and asset classes based on size, growth, profitability, and relevance for SMEs

Define a framework for a comparative analysis of the relevant sectors and asset classes to identify opportunities

Desk Research

Macroeconomic overview of the KSA and the SME landscape

Leasing market analysis - market size, competitive analysis, regulations, and drivers and challenges

Expert Interviews

100+ interviews with the client’s SME customers to understand challenges and suggest service improvements

Discussions with 250+ SMEs (non-customers) to understand their financial needs


Assessing the requirements of SMEs and the challenges faced by them

Developing a go-to-market strategy involving acquisitions and partnerships for accelerating business volumes as well as five-year business development plans