Market opportunity assessment of public cloud services in Egypt
Background
To support their expansion plans, a large data center company in Egypt engaged Aranca to assess the market for public cloud services
Aranca Approach
In-depth analysis of the market dynamics, industry usage trends, forecasted market size, and competitive landscape
Results
Our study provided the client with comprehensive analysis of their current position and helped in devising future strategies
Ideate
Define the ITeS market in Egypt with focus on the cloud services segment
Shortlist key end-use segments who are key adopters of cloud services
Desk Research
Assessment of the cloud services market in Egypt
Identifying key end-users and large cloud service companies to form a base for customer/competitive analysis
Expert Interviews
Discussions with 50+ industry players across six countries
Focus on scale of operations, customer segments, future plans, etc
Analysis
Shortlist attractive segments that the Client should target
Preferred end-use segments and pricing models/strategies
