Market opportunity assessment of public cloud services in Egypt


To support their expansion plans, a large data center company in Egypt engaged Aranca to assess the market for public cloud services

Aranca Approach

In-depth analysis of the market dynamics, industry usage trends, forecasted market size, and competitive landscape


Our study provided the client with comprehensive analysis of their current position and helped in devising future strategies


Define the ITeS market in Egypt with focus on the cloud services segment

Shortlist key end-use segments who are key adopters of cloud services

Desk Research

Assessment of the cloud services market in Egypt

Identifying key end-users and large cloud service companies to form a base for customer/competitive analysis

Expert Interviews

Discussions with 50+ industry players across six countries

Focus on scale of operations, customer segments, future plans, etc


Shortlist attractive segments that the Client should target

Preferred end-use segments and pricing models/strategies