Market feasibility assessment for exporting engineering bars to GCC countries


To assist a KSA based steel producer enter new markets through exports

Aranca Solution

In-depth analysis of the export potential in different GCC countries i.e. demand-supply, competitive intensity, future potential, supplier dumping and export competitiveness feasibility


Our assessment helped the client in shortlisting potential products and geographies for exporting products and improve capacity utilization


Initial understanding of level of imports in GCC countries and substitution potential

Define analytical framework and blank slides for country and product shortlisting

Desk Research

Current level of imports in GCC countries

Major supplying countries and key products

Total market size and future potential

Drivers, trends and sustainability

Competition assessment and benchmarking

Expert Interviews

Discussions with 60 industry players across the value chain

Future potential and prospects for a new entrant

Challenges and mitigation


Shortlisting potential products & End-user industries

Country wise demand –supply analysis

Value chain waterfall analysis to arrive at competitive price positioning