Market entry strategy for mobile insurance services in India
Background
A leading specialty insurance provider engaged Aranca to evaluate and formulate a market entry strategy to offer mobile insurance in India
Aranca Solution
We analyzed the mobile phone and smartphone market and the mobile phone insurance market, estimated the revenue potential, and identified potential partners/acquisition targets
Results
Our analysis assisted the client in recommending its board on the potential of, and means to enter these new markets
Ideate
Formulated potential market entry strategies that the company could adopt to gain significant market share
Desk Research
Analyzed the mobile phone and mobile insurance markets including size, potential opportunities, regulatory framework drivers and challenges, buyer behavior, and competitive landscape
Identified potential partners/ acquisition targets to create a market entry strategy
Expert Interviews
Interviewed over 35 personnel from mobile companies, mobile insurance companies, along with dealers, distributors, and experts in the field
Analysis
Estimated the addressable market and share of wallet, developed a financial model, and identified potential strategic partners.
