Market entry strategy for mobile insurance services in India


A leading specialty insurance provider engaged Aranca to evaluate and formulate a market entry strategy to offer mobile insurance in India

Aranca Solution

We analyzed the mobile phone and smartphone market and the mobile phone insurance market, estimated the revenue potential, and identified potential partners/acquisition targets


Our analysis assisted the client in recommending its board on the potential of, and means to enter these new markets


Formulated potential market entry strategies that the company could adopt to gain significant market share

Desk Research

Analyzed the mobile phone and mobile insurance markets including size, potential opportunities, regulatory framework drivers and challenges, buyer behavior, and competitive landscape

Identified potential partners/ acquisition targets to create a market entry strategy

Expert Interviews

Interviewed over 35 personnel from mobile companies, mobile insurance companies, along with dealers, distributors, and experts in the field


Estimated the addressable market and share of wallet, developed a financial model, and identified potential strategic partners.