Go-to-market strategy for Type II / III lubricants manufacturer in Saudi Arabia


A KSA based family group engaged Aranca to undertake a GTM strategy exercise for diversification into manufacturing of lubricants

Aranca Approach

Comprehensive market assessment to identify addressable opportunity, coupled with collaboration on identifying the appropriate strategic fit


The exercise enabled the client to assess the addressable market opportunity, and articulate the way forward for their business


Vision workshops with the management team to assess strategic priorities

Define analytical framework and spreadsheets for data collation

Desk Research

Studying regional market dynamics / capacity additions, value chain and competition landscape

Articulating various strategic options and undertaking a “fit-analysis” for defining the way forward

Expert Interviews

Discussions with 45+ industry players and experts

Focus on market insights, business models and validation of assumptions


Development of a business plan for identified strategic priorities

Sensitivity analysis and risk assessment for the planned approach