Design and build services for commercial office space in the city of New York and Boston
Background
Aranca conducted a dual-city market feasibility study for an Indian interior design firm leveraging proprietary Virtual Reality (VR) workflows. The mandate involved a deep dive into the commercial office ecosystems of New York and Boston, assessing demand drivers, regulatory environments, and procurement trends to facilitate a data-driven international expansion strategy.
Aranca Solution
Aranca’s solution combined quantitative market sizing with qualitative value-chain analysis. Aranca assessed office absorption levels in the NY and Boston hubs, specifically profiling the requirements of startups versus large-scale corporates. Aranca’s solution also mapped the competitive landscape of interior design-build firms, uncovering their specific acquisition channels and cost structures.
Results
By deconstructing customer acquisition channels and cost structures, Aranca provided actionable intelligence on marketing ROI, enabling the client to navigate the competitive landscape with a data-driven acquisition strategy.
Ideate
Aranca conceptualized this study as a comprehensive 'Market Entry and Growth' audit. Aranca’s research targeted the intersection of commercial real estate demand and the interior design supply chain in NYC and Boston. Key pillars included segmented absorption analysis, stakeholder mapping across the build services ecosystem, and a forensic review of competitor acquisition strategies.
Desk Research
Aranca leveraged tier-one real estate databases to quantify office uptake in NYC and Boston. Subscribed databases were used to categorize absorption across Start-ups, SMEs, and large corporates. Data from AIA (American Institute of Architects) was used to map the Design & Build ecosystem. Aranca also used LinkedIn Insights, and company annual filings to determine acquisition costs and marketing efficacy
Expert Interviews
To support the comprehensive analysis of the New York and Boston commercial real estate (CRE) markets, the primary research exercise engaged a cross-section of high-level industry stakeholders with CRE Strategists, Design & Build Leaders and Corporate Real Estate Heads
Analysis
Aranca’s analysis provided a granular view of the New York and Boston office markets, identifying absorption trends by corporate scale. Aranca executed an end-to-end mapping of the 'Design-Build' ecosystem, identifying key stakeholders and dominant service providers