Competitive analysis of Online Grocery Market in UK


An European online retail company wanted to assess potential threats and competition in the British online grocery market

Aranca Approach

Detailed analysis of the competition, distribution channel assessment, promotional strategies, and target market


Aranca assessment facilitated the client to make an investment decision for market entry as well as shortlist its target provinces


Primary & secondary research to gain inputs about market

Design analysis template, story boarding & presentation template.

Desk Research

Mapping of top players of online grocery market in UK

Market size, competition, growth outlook

Expert Interviews

Discussions with 150 industry players Focus on distribution value chain, barriers to entry, opportunities for acquisition, promotional strategies


Competitive benchmarking of the top players

Recommendations on market attractiveness, entry options