Best practices adopted by beverage manufacturers for penetrating BOP segment in emerging economies


To assist the client in understanding the best practices followed by beverage manufacturers to penetrate the emerging economic class

Aranca Approach

In-depth analysis of the beverage market in the country, with a focus on innovative techniques across the value chain


Our findings helped the client understand the scope for cost reduction in the areas of source, make and delivery


Define the framework for the study and methodology to collate/synthesise data

Shortlisting non-alcoholic beverage brands that have effectively penetrated the emerging economic class

Desk Research

Building detailed case studies on each brand

Highlighting business model evolution, increasing manufacturing activities as initiatives are undertaken to bring down the overall product cost

Expert Interviews

Discussions with 130 to 150 respondents across the value chain (for example, manufacturers, distributors, suppliers and retailers)

Focus on innovative techniques across sourcing, manufacturing and distribution


Identify existing business models and their impact on cost and revenue

The study entailed comparing reduction in costs to industry peers