Strategic assessment to expand molded fiber operations in the Middle East


Finnish consumer / specialty packaging provider engaged Aranca to develop a strategy to expand its molded fiber production base in Middle East

Aranca Approach

In-depth comparative analysis of different countries within the region covering demand/supply, macro environment and customer behavior


The analysis assisted the client in identifying attractive markets and making strategic decision towards setting-up a production unit


Develop analysis template covering all the key enablers for each country under study

Design in-depth questionnaires

Formulate benchmarking frameworks for country comparison / attractiveness

Desk Research

Building insights around critical aspects on macro-economic environment / retail industry

Mapping key end-market numbers through desk & database search

Identifying key players within the value chain

Expert Interviews

Discussions with 75 players including egg & fruit producers and wholesalers, molded-fiber packaging manufacturers, retailers, QSR and coffee chain outlets

Field survey with 125 consumers


Detailed analysis on the usage and attractiveness of molded fiber trays in Middle East

Location identification based on high production of eggs & other products, along with penetration of molded fiber trays