Strategic assessment to expand molded fiber operations in the Middle East
Background
Finnish consumer / specialty packaging provider engaged Aranca to develop a strategy to expand its molded fiber production base in Middle East
Aranca Approach
In-depth comparative analysis of different countries within the region covering demand/supply, macro environment and customer behavior
Results
The analysis assisted the client in identifying attractive markets and making strategic decision towards setting-up a production unit
Ideate
Develop analysis template covering all the key enablers for each country under study
Design in-depth questionnaires
Formulate benchmarking frameworks for country comparison / attractiveness
Desk Research
Building insights around critical aspects on macro-economic environment / retail industry
Mapping key end-market numbers through desk & database search
Identifying key players within the value chain
Expert Interviews
Discussions with 75 players including egg & fruit producers and wholesalers, molded-fiber packaging manufacturers, retailers, QSR and coffee chain outlets
Field survey with 125 consumers
Analysis
Detailed analysis on the usage and attractiveness of molded fiber trays in Middle East
Location identification based on high production of eggs & other products, along with penetration of molded fiber trays
