Market entry strategy for defense communication systems in Brunei


A large US based defense firm engaged Aranca to evaluate the Brunei market for defense and communication systems

Aranca Solution

Study on defense communication market, budgets, procurement process for systems, and competitive assessment of current players


Study enabled the client to assess the current competitive landscape, understand market potential and evaluate possible entry options


Identify data points needed, target respondents to be interviewed

Define analytical framework and blank slides for data collation / synthesis

Desk Research

Mapping of key players in value chain

Historical growth in defense budgets

Profiles of key players

Expert Interviews

Discussions with 30+ respondents from ministry of defense and competitors

Focus on market insights, business models, registration process


Detailed findings on maket size, registration & procurement process and competitive landscape

Opportunity assessment and entry strategies for new players