Entries tagged with “social-media”

Articles

11 articles found for social-media:

  • Business Innovations – Winning Strategies

    Today, the new brands entering the market are not only designing innovative products but also devising enticing ways to market them. Business innovation involves implementing new ideas and thoughts to help a company achieve its objectives and boost its bottom line. A series of new startups has adopted this concept and are making their mark in the industry.

  • Gamification in Retail

    Gamification has been used in online and offline (at store) formats of retail to attract, engage, and influence customer decision. It is used to promote products and create brand awareness through games and puzzles and engage retailers or shop owners by transforming the conventional marketing ideas into a game. Games are designed based on the product, and target audience interactions are tagged with prizes ranging from free coupons or vouchers to expensive cars. Retail industry can enhance the use of multidimensional gamification to derive maximum benefit and develop a loyal customer base by retaining existing clients and enticing new leads.

  • Canned Cocktails: A Rising Trend

    The traditional practice of enjoying cocktails at bars or lounges limited their accessibility to special occasions and exclusive venues. The art of mixing cocktails required expertise and practice, making them less readily available everywhere. However, a new trend has emerged in recent years that has revolutionized the cocktail industry – canned cocktails. While Europe and the US had canned cocktails available since 2000, COVID-19 gave a boost to this segment in other regions as well. The product is slowly gaining popularity in Asia as well and is estimated to have a strong growth trend.

  • Startups with Their Organic Products are a Threat to FMCG Sharks

    With e-commerce becoming mainstream, customer perspectives have gained prominence. The opinions and experiences of other consumers highly influence potential customers; this is especially true for daily-use products (for skin and hair). Consumer reviews about the quality, ingredients, and their efficacy as well as pricing are a major deciding factor. The keywords organic/natural ingredients that startups use in branding have attracted millennials and Gen Z, leading to increased sales. To highlight their innovative USPs, we have drawn a comparison of customer opinion of beauty startups using organic ingredients against established FMCG brands that are chemical based. The comparison shows customers’ increasing preference for products with natural/traditional/ayurvedic ingredients. 

  • The Role of Technology in Tracking and Improving Mental Wellbeing

    Mental wellbeing has become a major concern for people of all ages in the modern world. Technology is being developed to help people manage their mental health, which can affect their overall wellbeing. Emerging technologies such as artificial intelligence, machine learning, virtual reality, and wearables are being used to create innovative solutions for mental wellness. The growing acceptance of and demand for innovative products in this space indicates there is significant untapped potential.

  • Can ChatGPT Support Industry 4.0?

    The new phenomenon ChatGPT unveiled by OpenAI is set to revolutionize processes and operation across industries. Although it is still in the testing phase, it has gained widespread popularity given its potential application fields. One such area that could be leveraged by companies is in an Industrial 4.0 setting. Can ChatGPT bring about further evolution in the industrial landscape and enhance efficiency and productivity?

  • Trends in Pet Grooming Industry

    Pet grooming refers to cleaning, checking the hygiene, and improving the appearance of your cats and dogs. This segment of the pet care industry has also witnessed growth as the industry has been on an upward trajectory. Certain trends are driving the industry and revolutionizing the type of products and services being offered for pet parents of cats and dogs.

  • Navigating Tomorrow: Proactively Track Slow-Moving Changes

    Proactively navigating slow-moving technological changes is a vital strategic need for companies seeking sustained success in today’s dynamic business landscape. These changes, often gradual, have the power to shape or disrupt industries and companies, influence consumer behavior, and redefine competitive landscapes over time. Businesses should be attentive to these shifts and adopt proactive measures to track and understand them. From strategic planning to risk mitigation, there are various reasons why staying ahead of slow-moving changes is essential for corporate resilience and competitiveness.

  • Can ChatGPT Disrupt Financial Services?

    Generative artificial intelligence (AI) tools, including ChatGPT, have led to increased adoption of AI in financial advisory and risk management. These tools have the potential to address issues related to operational inefficiencies, fraudulent activities, and the need for personalized services. However, it is important to recognize that ChatGPT has limitations, and human intelligence and judgment will continue to be crucial for decision-making.

  • The Internet of Behavior: Shaping the Future of Data-Driven Insights

    Today’s interconnected world has given companies access to an immense amount of data. This data can be used to predict human behavior, possible outcomes to a certain situation, general behavioral patterns, and design offerings accordingly. This process is called Internet of Behavior (IoB) and can be used in various fields such as marketing, healthcare, insurance, and even policy making.

  • NFTs in Gaming - Where Passion Meets Business

    The gaming industry has risen exponentially over the past few decades. From playing Pac-Man on a 4-feet tall arcade in late-1900s to enjoying 8-bit superhits such as Mario on smaller consoles and immersing in DVD-based action games, for instance, League of Legends, gaming has flourished over time. The Internet revolution accelerated the industry’s growth from a few billion to hundreds of billions of dollars at present. NFT is the new sensation in the gaming business. Supported by crypto capabilities, NFTs are set to boost growth of the gaming industry.