Entries tagged with “digital-media”
Articles
1 articles found for digital-media:
- The Internet of Behavior: Shaping the Future of Data-Driven Insights
Today’s interconnected world has given companies access to an immense amount of data. This data can be used to predict human behavior, possible outcomes to a certain situation, general behavioral patterns, and design offerings accordingly. This process is called Internet of Behavior (IoB) and can be used in various fields such as marketing, healthcare, insurance, and even policy making.