Photovoltaic Industry  Witnessing a Paradigm Shift

Published on 15 Oct, 2015

photovoltaic industry market dynamics

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The global photovoltaic (PV) industry has evolved substantially during the last decade. Europe’s dominance in the global PV industry has ended sooner than anticipated, as new ‘power’ centers emerged. Europe accounted for 74% of the world’s new PV installations in 2011, but constituted just 29% in 2013. Although global data indicates momentum in the PV industry, it needs to be rationally analyzed to understand the fundamental changes occurring in the industry.

In today’s fast-changing business environment, decision as well as timing earns dividend. Therefore, company strategists and investors in the PV industry need to re-calibrate their strategy in sync with the paradigm shift in the industry.

The analysis of Europe’s PV industry visà-vis the global PV industry may help the companies to devise their expansion/consolidation strategies; moreover, it may help investors rationalize their corpus to fetch better returns.