Winning Shelf Space: Private Labels or FMCG Brands?

Published on 06 Oct, 2015

Global FMCG Market Research

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Consumer preference for Fast Moving Consumer Goods (FMCG), based on quality and affordability, in the high inflationary markets led to the emergence of private labels across geographies such as Europe, China, India, and the Americas.

Higher margins provided by the private labels in comparison to established FMCG brands have resulted in higher sales push by the retailers and hence, has augured well for the growth of private labels.

This whitepaper is an effort to delineate the emergence of private labels and its impact on branded products in the FMCG sector.

Through this whitepaper, we aim to delve in the current state of development of private labels globally, identify the headwinds and tailwinds for private labels, gauge the impact of these brands on established FMCG players, and evaluate the steps taken by established FMCG brands to arrest their eroding market share.


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