Optimizer Stevia: Promising candidate in changing sweetener landscape

Published on 31 Jan, 2019

Led by the rising consumer demand for alternative sugar owing to increase in metabolic diseases, the global alternative sweetener market is expected to reach $19.65 Bn by 2026. Stevia is an interesting alternative to sugar in the current market, in line with the demand for healthier options. The substitute is very popular among consumers as it has zero calories and  is 200 times sweeter than sugar. Therefore, players in the industry are aggressively investing in R&D to develop a better competitive solution based on stevia.

Optimizer SteviaTM by SGF holds promise

The global stevia market is expected to reach $3 Bn by 2026. Market sustainability is assured by the changing ecosystem, marked by the common synergies among regulatory bodies, health professionals and the general public. Responding to the changing market dynamics, leading companies such as Nestlé, PepsiCo and The Coca-Cola Company are reformulating their brands with stevia solutions and launched more than 950 products in 2018, up 17% compared to 2017. The main challenge in the acceptance of these products among consumers is the aftertaste and bitterness of low purity stevia extracts. Going by the economics, stevia products are more expensive than other high intensity sweeteners. Therefore, the promising market for stevia is constrained by the limited availability of high purity, cost-effective products.

The key to overcome the challenge lies in the process employed to extract the right components with the desired level of purity in the stevia blend. Manufacturers are, therefore, focusing on optimization of the extraction process and selection of solvents to achieve high purity at a lower cost of production.

Optimizer Stevia™ by Sweet Green Fields (SGF), a global stevia ingredient company, is an apt replacement for regular stevia products. The company’s success lies in its innovative extraction process, which yields a blend with purity level 95% or more at a relatively low cost. Thus, Optimizer Stevia™ is the answer to the F&B sector’s search for natural sweeteners that have the desired taste and are cost-effective.

Value Proposition: Innovative Extraction Reducing Cost

The Optimizer Stevia™ range is a series of steviol glycoside blend (minimum 95%) with superior taste profile, higher solubility, and low price; this gives the product a competitive edge in the market.

The cost is low as the company uses its proprietary extraction method: Fast Precipitation Process (FPP). FPP is a natural solvent extraction process as water and food grade ethanol are used for extraction. FPP entails controlled manipulation of extraction solvent composition to maximise yield with the desired purity in the final product. The method is 33–50% faster than conventional processes in the industry, ensuring very high efficiency and cost effectiveness. The proprietary process gives SGF the flexibility to customise the product to suit the requirements of manufacturers and customers.

Global Recognition: Under Big Fish’s Radar

With global patent coverage, SGF has cemented its position in markets across the world, claiming finest quality extracts at low price. The ‘Non-GMO Project Verified’ label, obtained in 2017, also strategically positions SGF as the largest producer of verified stevia ingredient globally. Increasing recognition has attracted big players such as PepsiCo, Ingredion, and Cargil for collaboration.

Catering to the growing global demand for natural sweeteners, SGF partnered with Tate & Lyle, a market leader in specialty food ingredient & solution. The collaboration mutually benefits both firms:

  • SGF gets exposure to a global customer base and sales network, along with strong application expertise, through Tate & Lyle’s products.
  • Tate & Lyle gets 15% stake in SGF and holds exclusive global distributorship for the breakthrough stevia solution.

Future Outlook

With 33% of global launches in organic sweet until October 2018, Europe represents the largest market for SGF over the next few years. Strengthened by its partnership with Tate & Lyle, SGF expanded production capacity by acquiring a facility in China to meet the surging demand for stevia. The stevia market, expanding at a CAGR of 19% over five years, is looking for sustainable supply. Tate & Lyle is ready to tap the opportunity, betting on the Optimizer Stevia range and SGF’s pipeline of future products.

The next big developments in the space are SweeGen obtaining the ‘Non-GMO Project Verified’ label and Ingredion bringing next generation stevia sweetener to cater to the demand for natural sweeteners.


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