Media & Entertainment | Business Research & Market Intelligence Solutions

Capability Overview

Aranca has worked extensively with Media & Entertainment companies that operate in an environment which has evolved with changing dynamics in the telecom industry and is today instant, interactive and pervasive. Change is almost constant in this industry as the world moves towards a society based on open information sharing. As companies seek to leverage growth opportunities in the space, a keen eye that spots industry trends and provides an objective viewpoint on industry level issues will make a difference.

Aranca provides companies with intelligence on a range of topics including market trends, customer loyalty, data analytics, social media and technology. Inferences drawn by Aranca have helped companies take advantage of market realities like evolving technology platforms, new business models and emerging consumer habits that continue to reshape the industry.

Aranca: Research Experience in Media & Entertainment Industry

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NEWS
  • Traditional media
  • User generated content
MEDIA PRODUCERS
  • Recording labels
  • Media houses
CABLE / DTH
  • MSO
  • Video on demand
  • Middleware vendors
PRINT
  • Advertising agencies
  • Content developers
CONTENT GENERATION
  • Studios
  • Content Developers
  • Publishers
  • User-generated content
PUBLISHERS
  • Magazines/Newspapers
  • Books/E-Books
  • Music
  • Cinema
BROADCAST
  • Radio
  • Terrestrial TV
  • IPTV
  • Mobile
BROADCAST MEDIA
  • Ad agencies
  • Ad networks
  • Media buying houses
SPORTING EVENTS
  • Production houses
  • Sports management
COPYRIGHTS
  • Digital rights management
ONLINE
  • Retailers
  • Media portals
  • Social media
ONLINE
  • Search engines
  • Ad networks

Assignment Examples

Aranca’s assignments for the Media & Entertainment industry have been driven by a methodology that combines quantitative sampling with qualitative insights to build well-rounded analysis. Given our experience in this space, Aranca is able to draw on a wealth of understanding around industry benchmarks to provide actionable insights. Examples of research assignments that we have conducted in the media and entertainment sector include:

  • Evolution of newspapers towards a digital landscape
  • Sector note and key trends in the global viral marketing space
  • Benchmarking and evaluation of political websites from the US and international markets
  • Market Study on Corporate Recreation and Sport Facilities
  • Market opportunity assessment for Pay TV and IP TV across 15 emerging markets
  • US Media Conversion and Archival Services Market
  • Market study on the online music industry and the ramifications of digital rights management
  • Global study on the market for Massively multiplayer online role-playing games (MMORPG)
  • Distribution Strategy for launch of MMORPG in UAE
  • Online Gaming and Sports Market in MENA Region
  • Market opportunity assessment and future trends in broadcast of 3D content over cable networks
  • Market opportunity assessment for retail free standing inserts in newspapers across the US
  • Feasibility study for setting up casinos in selected countries across East Africa
  • Strategies, trends and opportunities in the animation industry across China and India
  • Opportunity landscape for outsourcing post-production and processing to India
  • Feasibility study & valuation opinion: Cinema multiplex chain across MENA countries

Case Studies

Project:
Evolution of Newspapers towards a Digital Landscape

Client:
US based technology consulting firm engaged Aranca to prepare a business case on the relevance and importance for newspaper publishers to have an aggressive online strategy

Project:
Market opportunity assessment for Video-on-Demand (VOD) services

Client:
US based company providing outsourced VOD infrastructure and content services engaged Aranca to assess growth opportunities for the firm across key English speaking countries