With over 50% of enterprises open to changing their legal advisors1, law firms are extending focus on marketing and business
development activities to retain clients and win new customers. Aranca works closely with marketing and sales teams in law firms,
providing quick and insightful research to support key initiatives around business development, client retention, competition analysis and
strategy execution.
Law firms leverage Aranca's deep global knowledge of markets, companies and industry issues for a range of research needs such
as:
Business Development
- Call prep sheets or company profiles, Prospect databases
- Strategic client or sector updates (new initiatives, business issues, news updates)
- Relationship maps (client - attorney)
Competition Analysis
- Competitor profiles
- Quarterly updates (new initiatives, executive changes, clients, etc.)
- Benchmarking (revenues, billing rates, etc.)
Litigation Activity
- Litigation related trends and activities of key clients or prospects, industries, geographies (to support business development and up / cross sell initiatives)
Thematic Research
- Research reports on specific sectors, M&A activity or emerging market trends
- Newsletters for clients or internal circulation
Quick Answers
- Address attorney's urgent requirement for data, analysis or insights (typical turnaround times for such requests vary from few hours to a couple of days)

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Assignment Examples
Using a wide range of legal, financial, market databases and a powerful internal knowledgebase, Aranca’s business analysts execute more than 50 research
requests in a month for its global law firm clients.
RESEARCH AREA
ASSIGNMENT DESCRIPTION
Business Development
- Strategic client update reports (for partners of European law firm) on ~ 150 companies annually, covering recent initiatives, management changes, business issues and litigation activity
- Call prep sheets (meetings with prospective clients) for partners of Canadian law firm. This is an ongoing activity and we have developed three company profile templates with varying breadth / depth of detail
- Bi-annual update on executive changes (across global offices) in key client accounts (Client: US law firm)
Litigation Activity
- Litigation activity and relationship map for M&A deals (attorneys, underwriters, issuers, buyers and acquisition targets) covering top 20 companies globally in the telecom domain (Client: US law firm)
- Report on litigation activity in EU 15 countries across three sectors viz. chemicals, retail, food services (for UK law firm)
Competition Analysis
- Annual report on top 25 law firms in EU 27 countries covering revenues, operating & financial benchmarks, executive changes, key client accounts, recent customer acquisitions, strategic initiatives, etc (Client: European law firm)
- Fortnightly report (key news, events, announcements) covering 15 law firms in US (Client: US law firm)
Thematic Research
- Global trends in patent filings by jurisdiction and sector (Client: US law firm)
- Market landscape report on US enterprise & wholesale telecom services, key players and trends in M&A activity
- Quarterly update on the M&A landscape across industry sectors in Middle-East region (Regional office of US law firm)

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Case Studies
Project: Strategic Client Updates’ for a European Law Firm
Client: Our analysts support partners of a leading law firm in Europe with 2-3 pager notes on recent initiatives, management changes, business issues and litigation activity of existing clients (as preparatory material, prior to meetings with senior management)
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Project: Competitor Profiles for US Law Firm
Client: For the Executive Committee of a US law firm, Aranca provides ‘Annual Competitor Update’ reports on 30+ law firms in the region
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Project: Quick Answers: Cloud Computing M&A landscape
Client: Leading US Law Firm
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